We are convinced that respect is the key to sustainable success. This respect applies to business partners, customers and nature.

When I read it that way, it sounds a little bit like phrasemongering to me. In fact, however, long-term relationships with business partners can only develop if you meet at eye level. More than 20 years of Merus prove this philosophy right. Sustainable success = success that sustains.

For our everyday life this also means that we do not carry out any nonsensical installations. If we believe that the interested party does not need water treatment, we will say so openly. This can be the case, for example, in areas with very soft water. We don't talk anybody into this.

Guiding principles for our business relationships

Three basic ideas are important to us:

  1. Every customer should decide for himself for our solution and our product. Only in this way can it live up to its expectations. We support with information and generous test phases. But never force us on.
  2. We treat our business partners fairly. Transparency and openness are important to us. After all, everyone benefits from long-term, positive partnerships - we, the partner and the customer. Experience results in expertise and ultimately in good advice.
  3. Respect for nature - quite hackneyed and difficult to implement. We are operating worldwide and often also personally on site. In general, we carefully consider the necessity of a trip. For a single appointment we do not fly around the globe and accept the CO2 emissions. Our products are all manufactured around our headquarters in Sindelfingen. This means that long transports between the production sites are not necessary.

We reuse (also) old packaging material for the journey to the customer so that as little waste as possible is produced. Filling material for padding or cardboard boxes are thus used more than once.
Most importantly, however, in many places we are helping to reduce the amount of chemicals that get into the water. Where Merus rings are installed in industry, less or no chemical additive is required in the water to dissolve lime or other deposits or to remove algae.

In this way we contribute at least a little to environmental protection.

In the next few articles I would like to present three projects that we at Merus support financially. They all have the idea of seeing us as part of the environment. Without unspoiled nature, survival is not possible for us as a company and as people.

Merus is associated not only with a journey through time (90s until now), but also with journeys around the globe. This year alone, my colleagues and I have flown a total of about 80,000 km. This corresponds to a journey that extends twice around the equator.

- How we try to balance our CO2 balance, I will take up in one of the next articles. -

Our journey takes us to places that could hardly be more diverse. From the hull of a ship to an oil rig, from a pineapple plantation to a wastewater treatment plant.


By the way, did you know how pineapple grows? I was surprised that it does not hang at all from the tree (keyword: "Pine-Apple"), but rather grows on a shrub rather near the ground.


Sometimes it is the small conversations that bring the most joy. When the municipal employee thanks us for making the fountains wonderfully easy to clean thanks to Merus, we have done a good job and are happy about the success with him.

Occasionally, however, there are also large projects that provide a special motivation at work.

When it comes to chemicals in cooling and waste water, for example. Then at the beginning of a project there are often long and difficult discussions. The "5 phases of scepticism-management", which I have lovingly described, must always be overcome: Skepticism/ Dislike - Disbelief - Interest - Acceptance - Surprised Enthusiasm
The fifth phase is only achieved after a test installation at the customer's site. Particularly skeptical interested parties can only win when a test is carried out. Suppose the Merus Ring doesn't work. Then they've "known it from the beginning" and look good. However, since the Merus Ring usually works well and large sums of money are saved, they were pioneers of the new technology and also benefit.

Thus, the biggest skeptics ultimately become satisfied customers and occasionally even multipliers of our technology.

What about us? We go home with the good feeling that thanks to our work a little less chemistry gets into the sea again or energy is wasted. So we like to fight many small battles and install environmentally neutral water treatment step by step. After all, the war to protect the environment is far from won.
What began 20 years ago in Germany is now being continued worldwide.

The Merus story is a story that has always been about finding new ways to contact customers. For us it is and was important to recognise trends, try out different media and talk and listen a lot.

We learned a lot and tried a lot. Of course, not every plan you think about will work.

We also had to get to know our customers bit by bit. Where direct contact via trade fairs or telephone conversations used to be important, today all information has to be prepared for the Internet.

The most important lesson?

Do not assume from the own taste to that of others! At the beginning of the 2000s it was time to say goodbye to the style of the 90s. By this we mean not only flared trousers and platform shoes, but first and foremost the corporate design of Merus. That had become a bit out of date with a lot of colour and colourful pictures.

So a new, "adult", classic design in elegant blue was developed. But the world was apparently not yet ready for it.
That means then on multiple desire of the dealers and customers: Roll backwards, the old packagings and flyers are out again and the revolution in design is shifted backwards.

So now a blog...

... Right. We would like to tell you a little about what is important to us and who is behind Merus. With the blog we create a platform for all our ideas, encounters, experiences, without spoiling the clarity of the homepage. So the whole project should be carried out apart from explanations and case studies, apart from business, even if both are interlinked.

The writing is mainly done by me, Annika. I have been working for Merus since the end of 2014 and have completed my master's degree in a cooperative study program with Merus. I'll make that an issue at an appropriate time. My colleagues and our managing director will also contribute some texts so that different stories will be told.

We are looking forward to telling you more about us and look forward to your feedback.
In this sense: Have fun reading.

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