Our company Merus GmbH has been in existence for 25 years. Using our logo as an example, we want to show how we have changed and adapted to the markets and trends.

The first logo

In 1996, when Merus was founded, the company stamp was more important than a logo. All kinds of offices required a stamp to get permits and registrations. The first logo we made ourselves was basically just our name.
We recognised the opportunities of the internet as early as 1998. So, we also needed an Internet site. The visual possibilities of today's internet presence were not yet conceivable, but a proper logo for recognition was necessary.
We commissioned a renowned advertising agency from the region. The logo should naturally pick up on the theme of water and oscillations. In the picture on the left you can see the result. Our company name, as well as a small bow reminiscent of oscillations and water drops.

The second logo

Over the years, our appearance and our message to the market have changed. The picture on the left was the footer of the homepage in 2003.
The small pictures describe the applications in the household, and the message is still almost the same today. Calcified kettles, rusty pipes and overgrown pipes are still the most discussed topics in the end customer sector.
The creative minds, still men at the time, who designed this bar came up with the new design of our logo, which we still use today, in a night and fog action. The basic structure has remained the same, only the colours have followed the trends and fashions.
The white lettering on the dark blue background, also called negative printing, should shine even in the dark. And is ultimately due to the fact that all our packaging and brochures were also in this blue. The company name Merus is reflected in the water. Which in turn also picks up on our theme, we work with water and we reflect oscillations.

A negative logo also has some disadvantages. It consumes huge amounts of ink or toner when printing. Because a relatively large frame always had to be printed with intensive colour so that the logo would have an effect. For a Swabian company, that's just not possible. So, we switched to positive printing and chose a somewhat lighter and friendlier colour.

The current logo

During visits to trade fairs and observations of the market and the competition, our ladies from the creative department noticed that our logo stood out in terms of design, but in terms of colour it was totally in line with all the other water companies. It was simply like all the other logos: simply blue.

We didn't want to completely give up the connection to the industry and the water. We also didn't want to completely renew the logo. The result was a pastel blue called "Atlantis Blue", in keeping with the trend of today. This blue, complemented by a cheerful orange and a serious grey, became the basic colours of our website, which was relaunched in 2016.

The jubilee years

Merus celebrates its 25th anniversary this year 2021 and consequently its 20th anniversary in 2016. For these occasions we wanted to design something special, unique and stand out.
The logos for our 20th and 25th anniversaries were made in-house. Our creative minds designed two logos that matched the respective anniversaries.

20 Jahre Merus Jubiläum LogoIn 2016, the colours of our website were changed and adapted. In the course of this, our packaging, brochures and instructions were also adapted.
We wanted to underline this anniversary with a special anniversary logo. It did not replace our previous logo, but should complement it. Here, too, we picked up the new colours of our appearance: orange, grey and blue. It was also important that we kept the reference to our product, the Merus Ring. This is given by the ring-shaped 0 with a blue inlay as in our rings.

So now it has been 25 years. There is not much reason to celebrate. Corona and various climate events, such as heat, fires, storms and floods, have shown that we have to take even more care of our environment. But that didn't stop us from designing an appropriate anniversary logo for the 25th anniversary.

At first there were some difficulties how to get a silver logo clear and sharp on a white background. But our designers mastered this task and created a wonderful and elegant logo. They also made sure to keep the reference to the Merus ring and to use our Merus colour palette.

Even though there have been many changes, we have tried to remain true to our values. We want to show this consistency with our logos and designs. In the next few years, changes will continue to await us, and we will do our best to master them as well.

We often also deal with topics outside of water treatment. However, we always refer back to what these topics have to do with Merus. Thus, we have already taken up topics such as gravity or photosynthesis.

In this blog post, we want to illustrate the effect of the Merus Ring using the human body. For this purpose, we would like to use our blood vessels and the entire body's own transport system as a comparison.

The body and its transport routes

The human body has a kind of conduit system, namely that of our blood. Our blood vessels transport our blood and thus all the important substances for our body down to the last fibre.
In order for the blood to flow through our body, we need our heart as a pump. To put it simply, it pumps blood into its chambers on one side and out again on the other. In this case, the heart valves act as mechanical valves, similar to a piston pump. Thus we have a closed circuit in which the fluid, in this case the blood, is and remains constantly in motion. In order to be able to transport the blood to all regions of the body, there are different blood vessels, also called veins. A distinction is made between veins, arteries and capillaries. Depending on the type of vessel, the properties are designed differently. Veins, for example, deliver the blood to the heart, for which they have so-called venous valves so that the blood cannot flow back. Arteries, also called arteries, carry the blood away from the heart. The capillaries act as an "intermediate station" between veins and arteries, where the blood is passed on from the arteries to the veins. The blood circulation therefore only ever moves in one direction. The walls of all blood vessels are elastic and can change their diameter.

When the system threatens to clog

More commonly known as vascular calcification, arteriosclerosis is a widespread disease. In this case, substances such as lime, bacteria or the like are deposited on the walls of the vessels and lead to narrowing or even blockage of the arteries.
This can have serious consequences for the body, such as heart attacks or strokes.
Arteriosclerosis is a gradual process. It takes some time before you notice that there are deposits or blockages in the arteries and you can no longer reverse them. The effects usually only appear at an advanced age.

What Merus can do for the "heart circulation" of the house

If we now transfer our figurative idea of the network of blood vessels to our water treatment world, we can draw a comparison by assuming that the water pipes represent the veins of a house. Like veins, water pipes have different functions and properties, such as diameter or material.
These calcify after some time and deposits, incrustations and blocked pipes occur. Older pipes and houses are particularly affected.
Although houses do not suffer from heart attacks or strokes, they do suffer from pitting, unclean water or even microbiological contamination.

Unlike in the human body, with Merus we offer "undoing". By our Merus Ring nurturing these "diseases" back to health, solving and preventing them. No matter what kind of conduction, we help sustainably and effectively. Seen in this way, the Merus Ring can thus be titled as medicine for the house.

Literature

Dr. Nicole Wendler: Blutgefäße. Hg. von netdoktor. Available online at: https://www.netdoktor.de/anatomie/blutgefaesse/ , last checked 12.08.2021

Jantje Bohlmann: Arte­rio­skle­rose - Abla­ge­rungen verengen die Adern. Hg. von der Technischen Krankenkasse. Available online at: https://www.tk.de/techniker/gesundheit-und-medizin/behandlungen-und-medizin/herz-kreislauf-erkrankungen/arteriosklerose-ablagerungen-verengen-die-adern-2015810 , last checked 12.08.2021

Blutgefäße: ARD alpha. Available online at: https://www.ardmediathek.de/video/alpha-lernen-oder-biologie/blutgefaesse/ard-alpha/Y3JpZDovL2JyLmRlL3ZpZGVvLzljOWZjNDNhLTM3YTktNDIyMS1iNGM0LTgwMjliMmE1NDg5Mg/?isChildContent , last checked 12.08.2021

The contact to our costumers and traders worldwide is one of my tasks as CEO at Merus. This naturally entails a lot of travelling. Over the time I visited all continents. In a few years, during which we have grown strongly, we have made two to three circumnavigations of the earth per year.
“When someone goes on a journey, he can tell a story”. This is also the case with me and I have been asked to share some experiences and anecdotes from my travels.

Russia

In the early 2000s I flew to Russia the first time. At that time, people were still travelling without smartphones.
This first trip took me from Germany to Moscow, from there on to Yekaterinburg. This city lies south of the Ural and is also called the gateway to Siberia.
Landing in Moscow, I had a strange feeling at first. Since my childhood, Russia had been "the enemy", and now I'm landing in Moscow Sheremetyevo just like that. That would have been unthinkable a few years ago. The onward flight was supposed to leave from a local airport, with Aeroflot. I grabbed my suitcase and went to the taxi terminal in the airport. Luckily the lady at the counter spoke English. I said where I was going and paid 50 euros.  A person directed me to a Lada taxi and off I went - I trusted that the taxi driver knew what he was doing.
He did, but in a different way than I thought. It was already dark, but I noticed that we were only going around the airport. And after less than 10 minutes, I got out again on the other side of the airport. And I thought to myself "Welcome to capitalism".

Yekaterinburg

In Yekaterinburg it was very, very cold. My translator was a young student who spoke English quite well. She wore a long coat and a white fur cap. We stood out as we walked through the city. Actually, she stood out, at most I created envy.
The provincial government had organized a meeting, with people from the waterworks, district heating, and scientists. Some of these scientists were members of the Academy of Sciences of the former Soviet Union. So they were among the top 50 scientists in the country.
I was then confronted with things I had never heard of at that time. One wanted to talk about Bohr's theorem, another about Heissenberg's uncertainty theory. Both topics were far beyond my horizon. I can hardly explain such things in German and the Russian-English-German translations of my poor interpreter were not helpful either.

Moscow 2003

The way back led me to Moscow. I stayed in a venerable Stalinist hotel, or rather fortress, right on Red Square. From my room I could see the Basilius Cathedral. The hotel has not been standing for a long time.

In the evening, I was alone, I went across the street to the Red Square. It was dark and cold. Apart from me there was nobody on the Red Square, I had it all to myself. Except for two guards who were freezing next to their guard houses and guarding the Kremlin.
The basilica was closed, of course. But I could walk around it completely undisturbed and admire your beauty from the outside.

Moscow 2019

View of the Kremlin from the roof terrace of the hotel.I have been to Russia several more times, the last trip so far was to Moscow again in the summer of 2019. This time I stayed in a well known International 5 star hotel. I could not see the Basilica from the window, although the hotel was much more expensive. But from the hip roof terrace you can see down to the Kremlin. Not bad either, as you can see in the picture.
On Saturday I had free time and wanted to go to the city together with some friends from Moscow. Kremlin, Basil's Cathedral, what you just do.
The difference to my first visit was striking. People, people everywhere. The line at the Kremlin had over two hours of waiting. It went on to Red Square. Thousands and thousands of people. Lots and lots of tourists following different colored umbrellas. A last half-hearted attempt at the Basilica, the queue was also endless. So a very different picture than a few years ago.

My summary

Moscow is now one of the cities that are overrun with tourists from all over the world.
But I'm not giving up, I'll try again in winter. It is and will remain a special destination for me.

Quality seals are now a dime a dozen. They stand for quality and product safety, for compliance with legal requirements and for what the product or service actually stands for.
Unfortunately, as a consumer you are no longer sure what benefit you get from the many different seals.
"Made in Germany", on the other hand, is considered one of the best-known seals of quality. Especially outside Germany, we have made this experience. Customers can say: "Well, the product comes from Germany, then it is good".
You can read here what is actually behind the designation "Made in Germany" and what it means for us as a company.

The meaning of "Made in Germany"

During industrialisation, in 1887, the British implements the practice of labelling goods from other countries. The aim was to discourage domestic buyers from buying cheaper products from Germany. At that time, labelled foreign products were still considered bad and counterfeit. However, the desired effect did not last long with the English consumer.
By improving quality and optimising the price-performance ratio, German manufacturers managed to develop their goods into a globally recognised quality standard. Thus, the British were involuntarily the stirrup holders to make "Made in Germany" what it is today.
The seal for products that have their origin in Germany is associated with several characteristics. Good quality, high safety standards, environmentally conscious management, sustainability and a employee-friendly operation. In order to be allowed to use the label nowadays, there are several points that need to be taken into account. The crucial factor is the manufacturing process. It is prescribed that the predominant or decisive part of the manufacturing steps must take place in Germany. This takes into account whether the basic production, the final assembly or the decisive part of the value chain takes place in Germany. However, there is no concrete definition.

Made in Germany at Merus

Our Merus ring is completely made and manufactured in Germany.
For us, "Made in Germany" means not only producing in our own country and keeping the quality high. It also means that we operate and act sustainably.
Our production steps are summarised as follows:

  1. The aluminium blanks we buy from suppliers in our immediate vicinity.
  2. The engraving of the rings is done by a service provider in our neighbourhood.
  3. The last step, the refinement of the blanks into Merus rings, takes place exclusively in our company.

But that is not all. In order not to lose sight of sustainable management and action and to meet our own high standards, we are constantly optimising and working on existing solutions. For example, we make sure that our business is as CO2-neutral as possible. We try to buy all the materials we need regionally. Unfortunately, we cannot always control where our suppliers source their own materials.
Our high standards also include creating an employee-friendly working environment. Only when work is fun, something productive and good can come out of it.
For us, it is not only the manufacturing process that is behind the designation, but also our philosophy and our own actions.

A year with new and unknown challenges and marked by unusual circumstances comes to an end. Lots will say "Thank goodness!" and often see only the difficulties which we had to manage in this special year.
But isn't it the case that we can also take positive things from this year?

We at Merus want to give you a little insight into the difficulties and challenges we had to deal with this year and how we want to start confidently to 2021.

Never lose sight of the goal

When I came the first time to the office of the Merus GmbH in January this year, nobody knew what 2020 would  come up with and how chaotical everthing would be - not only in our company.
Since August, I have officially been "the new one" at Merus and it was clear to all of us that the start would be different than in the "normal" working world.

I had actually expected that I could start right away with the entire team and that the induction would also take place with this team. But Corona did not make it quite so easy for me or us.
The situation in the office took some getting used to. We had to think about who would when and in what way stay in the home office and who could be in the office. How the cooperation should work and how we split up the tasks that several people actually work on.
In short, we had to restructure a lot of things.
And along the way, we couldn't ignore the everyday things and goals.

But we at Merus still try to take something good out of everything.
For example, we have not lost our focus during the crisis. We have our sights firmly set on continuing to put the company on a climate-neutral path.
So we keep trying to find new ways to reduce our CO2 emissions and compensate for the rest that remains.
But even that still presents a small hurdle today.

Merus on a special travel without travelling

Our journey to do business and act sustainably had a few stops this year.
Even if our business trips to customers, traders and partners did not really take place due to Corona, we still had a different kind of journey ahead of us.
I don't want to list every single station here, because there is a separate article on almost every action or project.
However, I would like to show you the most important points and the most relevant topics that we have dealt with this year:

  • Packaging adaptation - We have adapted our packaging to make it even more resource-efficient and sustainable.
  • WIN Charta - We have signed the WIN Charta and are currently working on our target concept. This means that we are now one of the companies that operate in accordance with the sustainability strategy of the state of Baden-Württemberg.
  • "Schools for Future - Your ecological footprint counts" - In cooperation with the Frankfurter Allgemeine Zeitung, we want to encourage the younger generations to think differently when it comes to climate change. You can read more about this in a separate blog post.

Starting the new year with optimism

In 2020, everyone had their hurdles and difficulties to overcome and, as at every end of the year, some hope that the next year will bring better things.
But we at Merus want to take advantage of this year's positive results and start the new year strengthened and optimistic. After all, the conclusion we can draw is that our Merus Ring is gaining recognition and maintaining its status despite times of crisis, thanks to the work of the team and thanks to its already existing sustainable impact.

For the next year, we plan to continue trying to find our way to becoming a climate-neutral company. For this, we have projects coming up, which you will also read about here.
There are also other events and projects coming up, such as our 25th anniversary or the further expansion of our video series.

We would now like to thank everyone for the support we have received from many quarters this year and wish them a merry Christmas and a happy and, above all, healthy New Year.

Now the year 2019 is drawing to a close and we too can only tune in to the general whisper: "That went fast now.". Of course this is a classic opportunity for a little review.

One year Merus-Blog

Our small corporate blog has been around for one year now. These are twelve texts in which we explain, describe, list, present, expose and summarize what has no place elsewhere on the website.
This is how we have presented charitable projects that are close to our hearts. Always in the hope that perhaps a reader feels inspired to make a small contribution as well. After all, we can only preserve our world together. We have also taken up topics that we encounter again and again at work. Questions about Merus, the technology and the scientific background. We hope you have found some answers here. But ultimately, we still prefer to prove on site that our product delivers what it promises.
Finally, I had the opportunity to bring up some comparisons and examples and relate them to our way of thinking. Those who missed this can read in the previous articles what Merus has to do with ice skating, an apple or photosynthesis.

Merus around the world

Here at headquarters it was an eventful year with guests from all over the world and visits all over the world. We were invited to taste chocolates from Argentina, coffee from Thailand and tea from China. Apart from that we supported many new and interesting projects around fluid treatment. This is an enriching experience for both sides, especially when dealing with customers on site. On the subject of business travel: It is possible to compensate for CO2 emissions from flights. This means that the same amount of CO2 is reabsorbed elsewhere - by plants, for example. We are also currently taking a few big steps towards CO2-neutral production. I'll tell you about this in the blog when we get there.

New paths and proven methods

Last year we added two videos to our range of information. We would like to continue to prepare and explain more technical topics in the form of videos in the future. This is important to understand Merus technology in its overall context. We explain cooling circuits, heat exchangers, key figures and, of course, the Merus Ring. So far two videos are available, everything else will be produced step by step. We are particularly pleased that Merus' holistic approach is made clear in this way: We always look at the entire system and thus combat its weaknesses in terms of deposits, corrosion or biofouling.

To conclude the old year and begin the new one, we would like to thank everyone who has contributed to Merus as a partner, customer, supporter, colleague or friend. Thank you for sharing our idea of clean water and making our work so colourful.

We are actually in the middle of a blog series. However, I would like to use the current news about fish dying in a lake in our region to discuss the biological oxygen demand (BOD). The processes in the lake and in the water are directly related to our work, however, in a different context than we usually use the BOD. The article is intended to supplement the glossary entry and also to deal with the problems and solutions for the domestic pond.

Biological oxygen demand (BOD) in Lake Max-EythWaterBubbles

Max-Eyth-See in Stuttgart is an artificial lake that was created by gravel mining at the beginning of the 20th century. In the 1930s, the area around the lake was transformed into a recreational area. It is under landscape protection. In summer the lake can be used for boating, but swimming is not allowed.

The lake does not have its own fresh water supply and is therefore an ecosystem in itself, which gets out of balance summer after summer. Ongoing warm temperatures favour in particular the growth of blue-green algae, which spread rapidly. As the lake is shallow, it warms up particularly quickly and is also highly endangered. Plants that have been able to grow in the lake are cut off from the sunlight by the blue-green algae and die. They gradually sink to the ground, where they are decomposed by bacteria. Similar to us, these bacteria need oxygen for their metabolism. They receive this oxygen from the water. The more dead biomass there is, the better for the bacteria. This increases the BOD, i.e. the need for oxygen to break down the biomass.

Innocent victims - fish deaths

At a certain point in the lake, more oxygen is consumed than can get into the water through the surface of the water. If this development is not detected and stopped in time, no oxygen remains for the fish in the lake. To a certain extent, they suffocate in the water.

This year the death of fish was particularly devastating. Within a few days, about 50,000 fish died. The lake is "tilted", as the vernacular says.

Measures against the lack of oxygen in the water

Firstly, aquatic plants can be specifically used to filter nutrients out of the lake and release oxygen again. This works in a similar way to the indoor plant that provides good air in the living room at home.

Secondly, it is important to circulate the water in the lake or pond. That means nothing else than to increase the water surface so that more oxygen gets into the water. For example, fountains or small waterfalls serve this purpose. In this area we are also present with our Merus rings. If you have already read on our homepage, you may be familiar with the following sentence: "The Merus rings increase the solubility of substances soluble in water". This also includes oxygen. If the water is treated with our technology, it is theoretically able to absorb more oxygen. Of course, this is only useful in practice if there are sufficient possibilities for oxygen to enter the water.

The third possibility is actually the most obvious, but it is difficult to implement, especially in large lakes: If fresh water is constantly supplied, the low-oxygen water is diluted. In this way an increased BSD can be compensated.

Literature

Julika Wolf (2019a): Anglerverein zum Fischsterben im Max-Eyth-See. „Größte Naturkatastrophe, die es in Stuttgart je gegeben hat“ In: Stuttgarter Nachrichten, 04.09.2019. Available online at https://www.stuttgarter-nachrichten.de/inhalt.fischsterben-in-stuttgart-max-eyth-see-wird-noch-bis-samstag-belueftet.17f728eb-d3ee-4c41-a000-d8263d65281c.html, last checked on 11.09.2019.

Julika Wolf (2019b): Fischsterben in Stuttgart. Was passiert mit dem Max-Eyth-See? In: Stuttgarter Nachrichten, 06.09.2019. Available online at https://www.stuttgarter-nachrichten.de/inhalt.fischsterben-in-stuttgart-was-passiert-mit-dem-max-eyth-see.007eafe8-a8d3-4a01-ac90-cae835a07d26.html?utm, last checked on 11.09.2019.

Stuttgart-Marketing GmbH (ed.): Naherholungsgebiet Max-Eyth-See Stuttgart. Available online at https://www.stuttgart-tourist.de/a-max-eyth-see, last checked on 11.09.2019.

We are convinced that respect is the key to sustainable success. This respect applies to business partners, customers and nature.

When I read it that way, it sounds a little bit like phrasemongering to me. In fact, however, long-term relationships with business partners can only develop if you meet at eye level. More than 25 years of Merus prove this philosophy right. Sustainable success = success that sustains.

For our everyday life this also means that we do not carry out any nonsensical installations. If we believe that the interested party does not need water treatment, we will say so openly. This can be the case, for example, in areas with very soft water. We don't talk anybody into this.

Guiding principles for our business relationships

Three basic ideas are important to us:

  1. Every customer should decide for himself for our solution and our product. Only in this way can it live up to its expectations. We support with information and generous test phases. But never force us on.
  2. We treat our business partners fairly. Transparency and openness are important to us. After all, everyone benefits from long-term, positive partnerships - we, the partner and the customer. Experience results in expertise and ultimately in good advice.
  3. Respect for nature - quite hackneyed and difficult to implement. We are operating worldwide and often also personally on site. In general, we carefully consider the necessity of a trip. For a single appointment we do not fly around the globe and accept the CO2 emissions. Our products are all manufactured around our headquarters in Sindelfingen. This means that long transports between the production sites are not necessary.

We reuse (also) old packaging material for the journey to the customer so that as little waste as possible is produced. Filling material for padding or cardboard boxes are thus used more than once.
Most importantly, however, in many places we are helping to reduce the amount of chemicals that get into the water. Where Merus rings are installed in industry, less or no chemical additive is required in the water to dissolve lime or other deposits or to remove algae.

In this way we contribute at least a little to environmental protection.

In the next few articles I would like to present three projects that we at Merus support financially. They all have the idea of seeing us as part of the environment. Without unspoiled nature, survival is not possible for us as a company and as people.

Merus is associated not only with a journey through time (90s until now), but also with journeys around the globe. This year alone, my colleagues and I have flown a total of about 80,000 km. This corresponds to a journey that extends twice around the equator.

- How we try to balance our CO2 balance, I will take up in one of the next articles. -

Our journey takes us to places that could hardly be more diverse. From the hull of a ship to an oil rig, from a pineapple plantation to a wastewater treatment plant.

Pineapple

By the way, did you know how pineapple grows? I was surprised that it does not hang at all from the tree (keyword: "Pine-Apple"), but rather grows on a shrub rather near the ground.

PEOPLE, PEOPLE, PEOPLE

Sometimes it is the small conversations that bring the most joy. When the municipal employee thanks us for making the fountains wonderfully easy to clean thanks to Merus, we have done a good job and are happy about the success with him.

Occasionally, however, there are also large projects that provide a special motivation at work.

When it comes to chemicals in cooling and waste water, for example. Then at the beginning of a project there are often long and difficult discussions. The "5 phases of scepticism-management", which I have lovingly described, must always be overcome: Skepticism/ Dislike - Disbelief - Interest - Acceptance - Surprised Enthusiasm
The fifth phase is only achieved after a test installation at the customer's site. Particularly skeptical interested parties can only win when a test is carried out. Suppose the Merus Ring doesn't work. Then they've "known it from the beginning" and look good. However, since the Merus Ring usually works well and large sums of money are saved, they were pioneers of the new technology and also benefit.

Thus, the biggest skeptics ultimately become satisfied customers and occasionally even multipliers of our technology.

What about us? We go home with the good feeling that thanks to our work a little less chemistry gets into the sea again or energy is wasted. So we like to fight many small battles and install environmentally neutral water treatment step by step. After all, the war to protect the environment is far from won.
What began 25 years ago in Germany is now being continued worldwide.

The Merus story is a story that has always been about finding new ways to contact customers. For us it is and was important to recognise trends, try out different media and talk and listen a lot.

We learned a lot and tried a lot. Of course, not every plan you think about will work.

We also had to get to know our customers bit by bit. Where direct contact via trade fairs or telephone conversations used to be important, today all information has to be prepared for the Internet.

The most important lesson?

Do not assume from the own taste to that of others! At the beginning of the 2000s it was time to say goodbye to the style of the 90s. By this we mean not only flared trousers and platform shoes, but first and foremost the corporate design of Merus. That had become a bit out of date with a lot of colour and colourful pictures.

So a new, "adult", classic design in elegant blue was developed. But the world was apparently not yet ready for it.
That means then on multiple desire of the dealers and customers: Roll backwards, the old packagings and flyers are out again and the revolution in design is shifted backwards.

So now a blog...

... Right. We would like to tell you a little about what is important to us and who is behind Merus. With the blog we create a platform for all our ideas, encounters, experiences, without spoiling the clarity of the homepage. So the whole project should be carried out apart from explanations and case studies, apart from business, even if both are interlinked.

The writing is mainly done by me, Annika. I have been working for Merus since the end of 2014 and have completed my master's degree in a cooperative study program with Merus. I'll make that an issue at an appropriate time. My colleagues and our managing director will also contribute some texts so that different stories will be told.

We are looking forward to telling you more about us and look forward to your feedback.
In this sense: Have fun reading.

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